The crackdown was already underway since late 2024 for chronic visa runners at many borders (by land), and since 2018 ish at Bangkok and Phuket airport.
What has changed recently is for the people in the middle (so neither newcomers nor chronic visa runners), are now being denied at a much higher rate. So they have broaden who are now getting denied.
Also, getting a SETV is not gonna work if it's already clear that you are not a tourist. They will deny you entry. So can't go from visa exempt to tourist visa scheme, not gonna work.
John is correct, there is no reset, you will likely get denied entry in February. But it's still very easy to get in with agent for 4k baht at both BKK airport. Nobody is getting denied from VIP/Fast track line. I'm really puzzle in 2025 as tho how people are still unaware of how easy it is to get in 50 times per year if you want with agent.
Ofc, everyone know that. I was answering that "price varies depending on the difficulty of the case ie the number of stamps in the passport etc". Price vary (was) only at Cambodian border if you have Non-O history stamp, or by air if your last notice is a denial entry. There is no other price variation with VIP/Safe Entry. Me with infinite stamp, or someone else on a few stamps, we both pay the same thing.
Not applied at such. I know people denied entry trying to enter a third or four time this year despite been well below the threshold. For example, in Nong Khai border, nobody can enter a third time in a year, even if you came only a few weeks each time. Each border and airport still act independently of each other.
Because denied entry is irrelevant to the visa or visa exempt you have. He was trying to enter 3 times in 2025, and got denied like everyone else. That tourist visa would not have prevented that from happening.
No, the price is the same regardless of number of stamps. I was on my 3nd passport with infinite stamps and was quote the same as everyone else with two different agents (TVC and another one).
What I paid more was the one time before that, that I got denied entry and had to get back in. I paid 6k baht instead of the usual 4k baht. But TVC wanted 10k so that's why I didn't get in with them that time.
You will also pay 1k more by land in Cambodia if you have a Non-O stamp in your passport. It's a Cambodian border fee because... they can. But that's only Cambodia by land, by air, it's 3-4k baht pretty much with any agent and no matter the history except if your last notice is a denial entry.