@Steve ******
You are right. In the article they do NOT speak anything about reset.
But Embassy guide says:
""Nationals entitled to Visa Exemption are eligible to enter Thailand without a visa through land border checkpoints only twice a CALENDAR YEAR."
And since November 2025 the rule includes also entries by air as in the article mentioned. Of course all your entries to Thailand can be found from the IO-system anyway.
I'll guess the main point as mentioned also in the article is to prevent scammers to enter Thailand to make money. I cannot believe normal tourist will be denied entry. Of course if you do several visa-runs they demand you to apply visa for the next time.
But also this is just speculations...
See (2.1 Visa Exemption conditions):
************************************************************************************************************************************
*****
d15e39c
*****
07bb1