Ethel. I try not to be too judgemental about people who reply with a daft "laughing emoji". I live in the far north of Thailand. Tourism is not a consideration there but "booze" is certainly a part of life with the farmers and tradesmen who are my friends there. And has been long before the likes of you decided to impose your particular ideas on how you suppose people should live their lives.
It's a large part of life for people on holiday Ethel. Kicking back in a nice place with a few beers and not worrying about getting up for work in the morning. Maybe you would be more suited to holidaying in Saudi Arabia with your judgemental attitude.