How many times can I enter Thailand with a visa exemption?

Under the current visa exemption rules for Thailand, tourists can enter multiple times within a given year. There seems to be a consensus that while there technically isn't a limit on the number of entries, frequent entries may raise suspicion, leading to potential restrictions. Visitors typically receive an initial stay of 30 days upon arrival, and the possibility of further extensions depends on individual circumstances and the discretion of immigration officers.