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What led to Foodpanda's decline in the food delivery market?

Food DeliveryFoodpandaGrabMarket CompetitionSoutheast AsiaDelivery ServicesBusiness InsightsCustomer Experience
Apr 24, 2025
16 hours ago
Jack ****************
ORIGINAL POSTER
Just saw that Foodpanda lost thr battle for delivery. Anyone have inside insight into this? I know Grab has an advantage because they use the tech from Uber... Foodpanda hurt themselves marketing-wise by not just being Panda.... But I'm still surprised to see them now out.
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TLDR : Answer Summary
Foodpanda has faced a significant decline in the food delivery market, primarily due to issues related to management, market understanding, and competition from local players like Grab and LineMan. Factors such as Delivery Hero's challenges in Southeast Asia, disappointing marketing decisions, and inability to retain delivery riders contributed to their downfall. Users expressed disappointment with the loss of Foodpanda, indicating that competition and service quality have shifted significantly in favor of other platforms.
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John *********
Shouldn't be eating Panda's anyway.
12 hours ago
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Jack ****************
ORIGINAL POSTER
@John ********
 next on the menu... Moo Deng!
12 hours ago
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Jack ****************
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Aneek *****
More to do with Delivery Hero and their European ops. Also Malaysia had a big corruption issue with their former CEO … … DH didn’t have a bottomless pit of cash to fuel mismanagement. Food panda was Shiite at understanding local insight and couldn’t recruit and keep enough riders who switched to others. DH thought they could manage south east asia like they manage Europe.
14 hours ago
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Jack ****************
ORIGINAL POSTER
@Aneek ****
 did DH own Panda? I've never even heard of it.
14 hours ago
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Aneek *****
@Jack ***************
 they do. It’s their brand in asia.
13 hours ago
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Jack ****************
ORIGINAL POSTER
@Aneek ****
 got it. Thanks.
12 hours ago
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Jack ****************
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Frozan *******
I’m super disappointed bc I loved Food Panda and absolutely hate Grab for food deliveries 🥺 I don’t even use LineMan bc most of it is in Thai.
14 hours ago
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Us *****
At the end there can only be one.
14 hours ago
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Jack ****************
ORIGINAL POSTER
@Us ****
 Highlander!
14 hours ago
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Jack ****************
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Michael ********
Read
@Greg ******
 page for some useful insights
15 hours ago
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Greg *******
@Michael *******
 Thanks will just post it here

Food Panda bought out Food By Phone in 2012. They were the King from 2012 to 2018

Uber Eats exited Thailand in 2018 when Grab bought them out. For the expat market, it probably took about a year after that for them to become the dominant player.

Grab is still more popular in the expat market but lineman is growing marketshare everyday.

Turns out Food Panda lost 13 billion baht over the past five years.

Ouch.

And that’s with a 30% commission and record-breaking demand during COVID, when dine-in was shut down for months.

Hard to imagine, right?
14 hours ago
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Greg *******
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James ******
And now grab all of a sudden is doing multiple deliveries at once, this rarely happened before but is now happened the last three times I’ve ordered
15 hours ago
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Alistair **********
@James *****
 it's been common for well over a year now. You can pay 15B extra for priority delivery
14 hours ago
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Alistair **********
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Brandon ************
Lineman still has the biggest market share, and there are still more small players that you probably haven't even heard of. I think Shopee is still trying to get a foothold with Shopee food.
16 hours ago
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Jack ****************
ORIGINAL POSTER
@Brandon ***********
 sure and all the people who just want to have their own funnel like 7-11.

I guess the short question is- what do you think Food Panda did wrong?
16 hours ago
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Matthew *********
@Jack ***************
 lineman is king in Thailand but I prefer grab
15 hours ago
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Brandon ************
@Jack ***************
 Thais don't use Foodpanda because it's all English
15 hours ago
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Jim ***********
@Brandon ***********
 food panda was brilliant
15 hours ago
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Brandon ************
@Jim **********
 foreigners liked it because it was all English. Which is likely why it failed. A business that only caters to foreigners and not the locals is leaving out most of the potential customers. None of my Thai friends even had Foodpanda on their phones.
15 hours ago
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Jim ***********
@Brandon ***********
 in Hua Hin was foodpanda I used. Need something else now
12 hours ago
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Brandon ************
@Jim **********
 Lineman, Grab, and Shoppee Food should be available in large areas
11 hours ago
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Jack ****************
ORIGINAL POSTER
@Brandon ***********
 ooh, interesting. Yes, that is pretty foolish. I must have setup and account at some point, but don't remember ever using it.
14 hours ago
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Jack ****************
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