Answered2 years ago
What led to Foodpanda's decline in the food delivery market?
Just saw that Foodpanda lost thr battle for delivery. Anyone have inside insight into this? I know Grab has an advantage because they use the tech from Uber... Foodpanda hurt themselves marketing-wise by not just being Panda.... But I'm still surprised to see them now out.
Answer summary
The conversation discusses the reasons behind Foodpanda's decline in the food delivery market, noting issues related to Delivery Hero's management, underperformance in local market understanding, and competition from Grab and other players. Users express their disappointment over Foodpanda's loss and share observations about Grab's evolving service, including multiple deliveries and rider quality.
26 repliesnewest first
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David ********
The food panda motorcyclists were all dreadful riders, dangerous to an extreme. Surprised if any have survived.
John *********
Shouldn't be eating Panda's anyway.
Jack ****************
OP@John ********
next on the menu... Moo Deng!Aneek *****
More to do with Delivery Hero and their European ops. Also Malaysia had a big corruption issue with their former CEO … … DH didn’t have a bottomless pit of cash to fuel mismanagement. Food panda was Shiite at understanding local insight and couldn’t recruit and keep enough riders who switched to others. DH thought they could manage south east asia like they manage Europe.
Jack ****************
OP@Aneek ****
did DH own Panda? I've never even heard of it.Aneek *****
@Jack ***************
they do. It’s their brand in asia.Jack ****************
OP@Aneek ****
got it. Thanks.
Frozan *******
I’m super disappointed bc I loved Food Panda and absolutely hate Grab for food deliveries 🥺 I don’t even use LineMan bc most of it is in Thai.
Susan ***************
James ******
@Frozan ******
i dont use line becasue they want acess to all my contacts. why on earth would i give that to them
Us *****
At the end there can only be one.
Jack ****************
OP@Us ****
Highlander!
Michael ********
Read
@Greg ******
page for some useful insights
Greg *******
@Michael *******
Thanks will just post it here Food Panda bought out Food By Phone in 2012. They were the King from 2012 to 2018
Uber Eats exited Thailand in 2018 when Grab bought them out. For the expat market, it probably took about a year after that for them to become the dominant player.
Grab is still more popular in the expat market but lineman is growing marketshare everyday.
Turns out Food Panda lost 13 billion baht over the past five years.
Ouch.
And that’s with a 30% commission and record-breaking demand during COVID, when dine-in was shut down for months.
Hard to imagine, right?
James ******
And now grab all of a sudden is doing multiple deliveries at once, this rarely happened before but is now happened the last three times I’ve ordered
Alistair **********
@James *****
it's been common for well over a year now. You can pay 15B extra for priority delivery
Ben **********
@Alistair *********
even if you pay priority they still split it between drivers more recently now since the close of food pandaBrandon ************
Lineman still has the biggest market share, and there are still more small players that you probably haven't even heard of. I think Shopee is still trying to get a foothold with Shopee food.
Jack ****************
OP@Brandon ***********
sure and all the people who just want to have their own funnel like 7-11. I guess the short question is- what do you think Food Panda did wrong?
Matthew *********
@Jack ***************
lineman is king in Thailand but I prefer grabBrandon ************
@Jack ***************
Thais don't use Foodpanda because it's all EnglishBrandon ************
@Jim **********
Lineman, Grab, and Shoppee Food should be available in large areas
Jim ***********
@Brandon ***********
in Hua Hin was foodpanda I used. Need something else nowJack ****************
OP@Brandon ***********
ooh, interesting. Yes, that is pretty foolish. I must have setup and account at some point, but don't remember ever using it.Brandon ************
@Jim **********
foreigners liked it because it was all English. Which is likely why it failed. A business that only caters to foreigners and not the locals is leaving out most of the potential customers. None of my Thai friends even had Foodpanda on their phones.Jim ***********
@Brandon ***********
food panda was brilliantActivity
15 joined15
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