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Is misleading packaging a common issue in Thailand and the US?

Consumer ProtectionThailandKellogg'sFood LabelingDeceptive AdvertisingExpat Issues
Apr 10, 2025
23 days ago
Garrett ***********
ORIGINAL POSTER
Deceptive packaging:

In the US this wouldn't be legal, the average consumer would believe this package contains 15g of protein, wouldn't they?

We all know thailand doesn't have the same level of consumer protection regulations, but kellogs is an American company. I find this deceptive advertising practice highly bad (can't think of the word).

Anyone else?
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TLDR : Answer Summary
The post discusses misleading packaging by Kellogg's, suggesting that the protein content is presented ambiguously, potentially leading consumers to believe there is more protein per serving than is actually the case. Several comments express frustration with deceptive advertising practices both in Thailand and the U.S., questioning the efficacy of consumer protection regulations. Participants debate the clarity of food labeling and the broader implications of such marketing tactics.
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Greg *********
NEWS FLASH: Advertisers lie.
21 days ago
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Caroline ********
21 days ago
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Wannikea *********
Kellogg's is not the brand I'd be considering to eat healthy.
21 days ago
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Garrett ***********
ORIGINAL POSTER
@Wannikea ********
 Didn't ask
21 days ago
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Garrett ***********
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Dimitris ************
Stop buying that crap
21 days ago
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Chris ********
Supermarkets in the UK sell smaller loaves of bread labelled 'lower fat' and charge, per slice, more for it than an ordinary sized loaf. Turns out it's lower fat because you aren't buying as many slices as a normal loaf. Nothing at all to do with being made in a healthier fashion, just semantics and an eye for profit. Not just a Thai problem unfortunately!
22 days ago
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Isabel *******
you’re not in Kansas anymore
22 days ago
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Drew *****
Bore off!
22 days ago
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Leroy *******
Lol in Merica they can put whatever they want on the labels and if its not the truth...nothing happens.

Consumer protection is a Myth in USA.
22 days ago
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Randy ********
For one thing, that’s the last type of “food” I’d be looking at for protein.

Second, not just here in Thailand but you need to read the package carefully everywhere.

People tend to look past the high sugar amounts in “foods” like these.
22 days ago
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Jason *****
Tariffs included
23 days ago
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Albert ********
I forgot, deceptive practices don’t exist in the U.S. 😆
23 days ago
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Maxim ***********
@Garrett **********
 Such practice is omnipresent in America too. For example, the whole pet industry (Hills and Royal Canin), in America, make a fortune with deceiving marketing on their bag and can.
23 days ago
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Srini ******
It's the same scam in India too.
23 days ago
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Boran *****
Dude it’s got Kellog’s on. If you’re genuinely concerned about what you eat you shouldn’t be touching that muck.
23 days ago
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Brett *********
It is made in Thailand.....
23 days ago
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Ryan *******
It's printed properly. You just don't know how to tread a package per 100g.. I mean for you to believe that carbs would be 42% protein is insane. 15g protein in 35g of granola 🤣🤣. It's 15g in 100g serving. 15% protein
23 days ago
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Ryan *******
What a time wasted post. What a time wasted Kellogg's. Is this guy general mills?
23 days ago
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Ryan *******
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Samuel ********
Why would you eat This for Protein ffs
23 days ago
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John *********
@Samuel *******
 indeed
23 days ago
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Garrett ***********
ORIGINAL POSTER
@John ********
 What do you mean, Indeed?
23 days ago
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Garrett ***********
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Wylie *******
Almost anything marketed and labeled as high protein, with exceptions of course, is usually not all that high in protein compared to many alternatives. Typically more expensive and loaded with sugars and other unhealthy crap as well.
23 days ago
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Mark *************************
Front : 15 grams of protein per 100 grams

Back : 5 grams of protein per serving (35 grams)

They are not far off. They can even label it 150 grams of protein for 1kg, 300 grams of protein for 2kg, 1.5 grams of protein for 10 grams or 0.75 grams of protein for 5 grams, they are still not wrong.
23 days ago
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Ian **********
I found the same thing in Thailand with a Nestlé diet drink that they claimed aided weight loss. Although it was low fat it contained an enormous amount of sugar. I wondered at the time if the statement on the packet would have been legal in the US
23 days ago
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Jeremy ***********
15g per 100g.
23 days ago
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Jeremy ******
Is this a visa issue? Why find fault in an adopted country FI or FO
23 days ago
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Steve *******
Nope, it's 15g of protein per 100g.

Macro nutrients are generally labelled per 100g, some products will also label different serving sizes. I wouldn't touch that Granola, take a look at the ingredient list, it's full of cr*p!
23 days ago
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Rob *******
What's this got to do with visas?
23 days ago
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Scott ******
@Rob ******
 I thought the same thing, but I'll use this opportunity to ask a question. IIRC this group used to have a different name, then it was changed to Thai Visa Advice. But it does appear that there are all sorts of general non-visa related questions in this group, and they usually get answered without too much flaming.

So, does this group have a charter, and are questions meant to be limited to "Thai Visa Advice"? Otherwise, if I have a general question about living in Thailand and think it would get a good answer here, should I post here or look for another "Farang Living in Thailand" FB group?
23 days ago
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Jeremy ******
@Rob ******
 everyone who needs visa advice is an athlete 🤣🤣🤣🤣🤣🤣🤡🤡🤡🤡🤡
23 days ago
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Ivan ************
everything else
@R**
23 days ago
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Ivan ************
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Lynnette *******
Full of sugar and chocolate. I'd not eat that.
23 days ago
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Jonathan ********
@Lynnette ******
 nobody was discussing your personal preferences but good try
22 days ago
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Jonathan ********
@Lynnette ******
 I judge from your comments (obviously) and I agree … “stupid”
22 days ago
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Lynnette *******
@Jonathan *******
 so obviously not liking chocolate and sugar in a breakfast cereal makes my life limited. Lol. Such a strange way to think, but if it's so important to you, good luck.
22 days ago
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Lynnette *******
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Jonathan ********
@Lynnette ******
 ha! Think you need to stop shopping at
****
! Either buy the good stuff or make your own but your absolute thinking is limiting your life.
22 days ago
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Lynnette *******
@Jonathan *******
 I don't buy in
****
. I'd never eat granola, too much sugar, and adding chocolate is more stupid. My thinking has never limited my life, you obviously have no idea about me and in no position to judge.
22 days ago
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Lynnette *******
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Jonathan ********
@Lynnette ******
 says Dark Chocolate which isn’t always unhealthy
23 days ago
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Kim *********
@Jonathan *******
 actually dark chocolate is very beneficial
23 days ago
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Lynnette *******
@Jonathan *******
 no one needs chocolate in a breakfast cereal.
23 days ago
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Jonathan ********
@Lynnette ******
 no one needs granola nor most things and many survive with an unhealthy diet
23 days ago
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Lynnette *******
@Jonathan *******
 wouldn't eat granola. Horrid sugar filled nonsense.
23 days ago
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Kim *********
@Lynnette ******
 gives energy and dark chocolate is very healthy - but without a lot of sugar
23 days ago
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Kim *********
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Per-Arne ***********
@Lynnette ******
 yeah 8 g sugar out of 35 g , definitely not good enough
23 days ago
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Nigel **************
@Lynnette ******
 was just thinking the same thing 😅😇😅
23 days ago
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Lynnette *******
@Nigel *************
 pointless worrying about protein when eating such awful stuff.
23 days ago
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Nigel **************
@Lynnette ******
23 days ago
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Nigel **************
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Abdoul *******
LMAO what consumer protection regulations?

You seem unaware that the current administration got rid of the very agency in charge of said consumer protections. So please get off Thailand DD. 😂
23 days ago
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Chris **********
@Abdoul ******
 facts!!!
23 days ago
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Chris **********
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Maksym ***********
It clearly says Weight: 35 g

You marked text that said 15 g of protein per 100 g
23 days ago
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Jonathan ********
Yeah you have to look carefully and the Thai language sticker is often over the English printed on the package which doesn’t always say the same thing.
23 days ago
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Greg ******
@Jonathan *******
 oh I can’t stand that.
23 days ago
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Wylie *******
@Jonathan *******
 the Thai label is correct. It's the english labeling that is deceptive. Yes, it is correct in saying 15g of protein per 100g but that is equal to 3 servings. Which is 3 packages. Perhaps this is made in the UK, which Steve says is standard there. In the US it would definitely be grams of protein per serving and this would be considered deceptive.
23 days ago
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Jonathan ********
@Wylie ******
 out of context baby (my “Yeah” refers to the OP) and discussion is about labels not my intent, troll baby troll!
22 days ago
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Jonathan ********
@Wylie ******
 “often”
23 days ago
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Wylie *******
@Jonathan *******
 yes, i understood that. It seemed as though you were implying that was the issue here, which I simply clarified was not.
22 days ago
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Jonathan ********
@Wylie ******
 “yeah you have to look carefully” is clearly the issue I am discussing, perhaps you shouldn’t be the one clarifying and instead be trying to understand beforehand.
22 days ago
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Wylie *******
@Jonathan *******
 "Often" and "you have to look carefully" in no way clarifies that you were not implying that was the issue here the way you think it does. Perhaps you did not mean to imply that, but it does. No need to get all butthurt and defensive just because I clarified it wasn't the issue in this case.
22 days ago
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Jonathan ********
@Wylie ******
 who was even discussing with you? Just tried to correct me incorrectly and now doubling down on your mistake. Guess it’s the old “if you can’t do” (read in this case) “teach”! But got to appreciate the feeble passive aggressive attempt to shame me, classic mate!
22 days ago
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Wylie *******
@Jonathan *******
22 days ago
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Wylie *******
@Jonathan *******
 🤣🤣🤣 Its a public forum. You were discussing it with the internet. It was a simple clarification, but you're so immature it got you all butthurt. Even chatgpt and Gemini both agree that your statement was implying the Thai label was the issue.
22 days ago
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Wylie *******
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Steve *******
Macro nutrients are labelled by the 100g in the UK exactly the same as this product.
23 days ago
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Steve *******
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Ivan ************
If you glance at that yes I'd expect it's per pack. It says per 100g in the small print but you'd really have to be looking for it.
23 days ago
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Garrett ***********
ORIGINAL POSTER
@Ivan ***********
 Yeah, not saying they're lying but it's I'd say it's definitely deceptive and written in a way to make the consumer think there's more protein than there is.
23 days ago
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Porky ******
@Garrett **********
I’m in my 50’s & I heard adults talking about “the small print” when I was at school!

Big corporate companies have been trying to trick their customers with “The small print” for decades!!

I thought this was common knowledge across the world…? Not just in the U.K.??
23 days ago
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Porky ******
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