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Answereda year ago

What are the legal steps to distribute or sell imported products in Thailand as an expat?

Alan *********
asked Jun 26, 2025
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I have been asked to potentially distribute/sell an imported product into Thailand. I know I can't just hit the streets and knock on doors. What is the best legal way in which I can do this so that I can be directly involved (either managing or direct selling) and get paid for operating this business?
Answer summary
To legally sell imported products in Thailand, an expat must set up a legal business, which includes registering a company, obtaining a work permit, and hiring at least four Thai employees. There are specific requirements for the business, including a significant capital investment (at least 2 million baht) and adherence to import regulations that vary depending on the product type. Expats holding a retirement visa must switch to a more appropriate visa to engage in work activities. Consulting with legal experts and government bodies is highly recommended before proceeding.
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Lee *************
Lee *************
Get married, wife has business, work with wife in business
Alan *********
Alan *********
OP
Great idea, I can't see any issues by taking that route 😛
Lee *************
Lee *************
@Alan ********
don't wory there will be many, hardest part will be interpreting western way into Thai way
Richard *********
Richard *********
Start an incorporation
Reed **********
Reed **********
I'm a bit curious myself because for instance I could sell on Amazon in Germany and I'm not getting work permits per se to do that and I'm also not in Germany either however maybe in that particular example if I was in Germany it would immediately change the situation in that case and I'm curious if it would be the same here what about if I was living in America full time and was selling stuff on lozada or shopee
Dnatjugweme ************
Dnatjugweme ************
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%20Business%20Act_5dd
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2ff27.pdf
Alan *********
Alan *********
OP
@Dnatjugweme ***********
Thank you for this :)
Alan *********
Alan *********
OP
@Kool ******
@Mark *******
@Brook *******
@Frank *********
Thanks for your responses so far. I understand it would have be conducted under a company and will need to employ at least 4 locals. I am on a retirement visa so I understand that I will have to switch visa if accepted. I am Australian and the product range is industrial equipment. I wasn't sure about the direct selling so thanks for heads up. The idea of this post was to gauge opinions in case someone in this group has actually done something similar and I could pick their brains. Of course I will get proper legal and government advice before I do anything, I have done some homework already but nothing beats talking to people with experience and guidance. Thanks again.
Raven ********
Raven ********
Talk to the government not Facebook
11
Brook ********
Brook ********
Everything sort of depends on your nationality and the specific product.

You may not have to take on a 51% Thai partner under the Treaty of Amity or BOI schemes, but it might help if you find your products under increasing customs scrutiny or regulatory compliance.
Frank **********
Frank **********
If you are on a retirement visa, work of any kind is prohibited.
Mark ********
Mark ********
What kind of product?

Different things have import regulations which can be a lot of work and expenses.

Once legally in the country then just need a local company registered, staff, office and the right sales approach, which again will vary by product.
Kool *******
Kool *******
First you must set up a legal business, and get a work permit. This requires at least bt2million in registered capital, and hiring at least 4 Thai employees that you pay wages, and social security on in order to get a work permit. Because of job restrictions you can not sell direct to the public and take payments.
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