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What are the legal steps to distribute or sell imported products in Thailand as an expat?

Jun 26, 2025
a day ago
Alan *********
ORIGINAL POSTER
I have been asked to potentially distribute/sell an imported product into Thailand. I know I can't just hit the streets and knock on doors. What is the best legal way in which I can do this so that I can be directly involved (either managing or direct selling) and get paid for operating this business?
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TLDR : Answer Summary
To legally distribute or sell imported products in Thailand, you must first set up a legal business structure and obtain a work permit. This typically requires at least 2 million baht in registered capital and hiring a minimum of four Thai employees, for whom you would be responsible for wages and social security contributions. Additionally, the nature of the product you intend to sell may affect import regulations that you need to comply with. Keep in mind that if you are on a retirement visa, you are prohibited from working in any capacity.
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Frank **********
If you are on a retirement visa, work of any kind is prohibited.
Mark ********
What kind of product?

Different things have import regulations which can be a lot of work and expenses.

Once legally in the country then just need a local company registered, staff, office and the right sales approach, which again will vary by product.
Kool *******
First you must set up a legal business, and get a work permit. This requires at least bt2million in registered capital, and hiring at least 4 Thai employees that you pay wages, and social security on in order to get a work permit. Because of job restrictions you can not sell direct to the public and take payments.
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